The Best B Corps to Support and Shop
I’m always on the lookout for brands that align with my values. Lately, I’ve been reading up on the world of B Corps. Short for Benefit Corporations, these companies are at the forefront of balancing profit with purpose. Today I’m sharing what makes B Corps so special and why they deserve your attention (and dollars). I’m also sharing a list of the best B Corps that are not only making a real impact in the world, but also offer fantastic products I think you’ll love!
What is the meaning of B Corp?
A B Corp, or Benefit Corporation, is a company that cares about its impact on the community and the environment. These businesses “prioritize people and our planet in everything they do” by integrating values like fair wages, positive community impact, and environmental sustainability into their core operations while proving that making money doesn’t have to come at the expense of workers’ rights or the planet’s well-being.
To earn a B Corp certification, each business has to go through a rigorous certification process by the nonprofit B Lab. This certification isn’t easy to get, and it involves a thorough assessment of the company’s impact on its workers, customers, community, and the environment. Think of it like a holistic report card that measures the company’s overall social and environmental performance.
When you buy from a B Corp, you’re supporting a company that is actively working to make a positive impact on the world. It’s a great way to align your values with your purchasing power and feel good about where your money is going.
The Best Fashion B Corps to Support and Shop:
Athleta
Athleta is a great brand for athletic and athleisure wear, and my collection of their clothing keeps growing! I love their Endless Pants, which are insanely comfy and perfect for any activity, but my favorite part about Athleta is how they are dedicated to using recycled and low-impact materials. Many items come in petite, regular, and tall.
Eileen Fisher
If you are a frequent reader of AWSL, you know that I am a devoted Eileen Fisher shopper. This brand is all about stylish, easy-to-wear clothes with a focus on sustainability. Their pieces are classic, versatile, and perfect for any wardrobe. Plus, they’re big on using eco-friendly materials (like my favorites: cotton gauze and organic linen) and ethical practices. I also love that the brand is size inclusive with most items in petite and regular, XXS-3X.
Allbirds
Allbirds is a footwear brand known for its super comfy, eco-friendly shoes. They use materials like merino wool and sugarcane to create stylish, sustainable footwear that’s easy on the environment. They always make my list of comfortable sneakers and walking shoes!
Frank & Eileen
Frank & Eileen is another brand that is starting to take up a lot of real estate in my own closet! They’re not just one of my favorites for their style but also for their values. This woman-owned company has a leadership team that is 100% female, and their products are proudly made right here in California. You can really see their dedication to sustainability and social responsibility shining through in every piece they create.
Karen Kane
Karen Kane offers stylish and comfy clothing while staying true to its values of ethical manufacturing. They focus on fair wages and transparent practices, making sure their fashion choices are as responsible as they are fashionable.
Patagonia
Patagonia is known for its top-notch outdoor gear and its commitment to the planet. This company leads the way in sustainability, especially since they were the first California company to sign up for B Corp certification all the way back in 2012.
Bombas
You’ve probably heard of Bombas socks because I wear them all the time. Besides being cushiony and soft, for every pair of socks you buy, they donate a pair to someone in need.
Toms
TOMS made a name for itself with its “one-for-one” shoe donation model, and they’re still in the business of giving back to their community. Not only do they provide mental health resources to those who need them, but they use recycled materials and encourage consumers to donate their gently used shoes.
Nisolo
Nisolo sells beautiful, well-made shoes and accessories. They’re passionate about sustainability and transparency, and I love that they are working to reduce their carbon footprint by offsetting 100% of their carbon emissions.
Chloé
Chloé, a stylish French fashion brand known for its elegant and feminine designs, blends luxury with a commitment to ethical fashion.
The Best B Corp Beauty & Accessory Brands to Support:
Sunday Riley
I heard a lot about Sunday Riley products when I was covering Amazon Prime Day last month. This skincare brand sells a lot of high-performance, science-backed products that deliver visible results, making them fan favorites. Some of their most popular products are their Good Genes Lactic Acid Treatment and their C.E.O. Glow face oil.
Retin A is too strong for my neck and chest, but that skin still needs all the help I can give it, so I’ve been using this A+ Retinoid serum for 2 months, and I love it. The Luna oil is something I’ve used off and on for years. It also contains retinoids in a gentle oil form that I layer on after my moisturizer has soaked in. I just started using their C.E.O. Vitamin C and will keep you posted on how it goes.
Ethique
This hair and skin brand is all about zero-waste, solid beauty bars, including shampoos, conditioners, and cleansers. Their eco-friendly approach helps reduce plastic waste, and their products are made from natural ingredients that are kind to both your skin and the environment.
Aesop
Aesop offers luxurious skincare and body care products with a focus on high-quality ingredients and minimalist design. If you want to try some of their products, they sell travel-sized kits that are perfect for sampling!
EO Products
EO is known for its natural and organic personal care products, offering everything from essential oils to body care items. The French Lavender hand soap has been our bathroom sink staple for as long as I can remember. They focus on creating high-quality, eco-friendly products that are kind to both people and the planet. I also swear by the hand sanitizers and never travel without this pack of wipes.
Dr. Bronner’s
Dr. Bronner’s is famous for its versatile and organic Castile soaps, with a strong commitment to social and environmental causes. Their products are made with fair trade ingredients and come with a message of sustainability and ethical practices.
Warby Parker
Warby Parker is a popular eyewear brand that combines stylish, affordable glasses with a social mission. For every pair of glasses sold, they donate a pair to someone in need.
Cotopaxi
This brand sells vibrant, outdoorsy products like coolers, hiking packs, fanny packs, jackets, vests, duffles, etc. They use recycled materials and support various charitable initiatives, making their gear as responsible as it is functional.
More B Corps to Support and Shop:
Ritual
Ritual is a vitamin company that prioritizes quality and transparency. They offer a variety of options for women, men, and teens, including daily multivitamins, stress relief blends, gut health supplements, and sleep support vitamins. Their focus is on clean, traceable ingredients to help you feel your best every day.
Thrive Market
This online marketplace offers natural and organic groceries at discounted prices. With a monthly membership, their online storefront provides a convenient way to shop for healthy, eco-friendly products while supporting sustainable and ethical brands.
Seventh Generation
This brand is known for its environmentally friendly household and personal care products. Their items, from cleaning supplies to diapers, are made with sustainable ingredients and packaging, aiming to reduce their environmental impact.
Uncommon Goods
Uncommon Goods is a fun place to shop when you are looking for a unique or handmade gift for a friend or loved one! They have something for everyone at all different price points, with many of their products being made by artisans and small business owners.
Ben & Jerry’s
You’ve probably all heard of Ben & Jerry’s, but did you know that in addition to making really yummy ice cream, they also have a strong commitment to social and environmental causes? I was pleased to read that they use Fairtrade-certified ingredients and support various initiatives for social justice and sustainability.
Olipop
Olipop offers a range of sparkling tonics designed to support gut health with prebiotics and botanicals. Their drinks are a tasty alternative to sugary sodas, combining flavor with functional benefits.
Do you have any B Corps you love to support and shop to add to the list?
Thank you for this list, Jennifer. I have not tried all of these brands. The brands I have tried are both responsible and provide a good quality product.
Also, love that more manufacturers are using recycled materials, including poly, to limit dumping.
Ben & Jerry’s has been involved in a number of controversies over the years, including a child labor scandal in early 2023:
Child labor
In early 2023, The New York Times found that some of Ben & Jerry’s suppliers were employing illegal migrant children. A lawsuit was filed against the company, claiming that it misrepresented its ethical commitments to consumers and profited from the children’s labor. Ben & Jerry’s head of values-led sourcing, Cheryl Pinto, said that if migrant children needed to work full time, it was better for them to have jobs in well-monitored workplaces.
Thank you for this important post, Jennifer. Because I am asthmatic, several years ago, I replaced all my household cleaners with Dr. Bronner’s Sal Suds. As you use 1 tablespoon in a quart of water, this goes a long way. Not only do I breathe easier and save money, the cleaner is biodegradable and cruelty free.
Good info! Thank you, Jennifer. Will also keep it for reference.
Like your checked dress with pants? Leggings? under it. Love the idea but haven’t found the right item. Can you tell me what you’re wearing underneath?
I’m just wearing slim jeggings. The dress is quite old
jennifer, this is off todays topic, but you posted recently about a product you use that you like…..Fermented Complex 94 Boosting Essence by Purito.
I ordered some but there are no instructions on how to use it. How do YOU use it??? Enjoy your posts!!
I apply right after washing before any serums or lotions
I love that you compiled this list for your readers and I will keep it for reference. One other piece of info I would like to know is where are the products manufactured?
I love when brands tell us that without having to look at the tag
Thank you for the heads up on the Eileen Fisher discounted crepe pants in your “Travel Outfit Inspiration!” I have wanted to purchase EF travel pants that you have recommended , but couldn’t afford them at full price. Today was the day, purchased at 46% off!
They are my favorite travel pants. So glad you got them
Love this post! Supporting B corps is so important. For books, consider ordering from bookshop.org. They are a B Corp and they will donate a portion of the sale proceeds to your favorite independent bookstore! A win all the way around and so much better than buying from Amazon.
Very interesting and important post today. B corps are doing amazing work to protect our environment . Thanks for providing so many options.
Thank you Melissa.
Thanks for highlighting these! We need more companies like them
I can recommend Encircled, a Canadian women’s clothing company based in Toronto. They are a Certified B Corporation that is a female-founded company that designs and manufactures a variety of clothing ideal for work, travel and leisure.
Awesome, thanks Debbie
I love this post and will keep it for reference. Important considerations for sure! Thanks
Thank you for educating us to these companies worthy of our dollars. I will return to this list repeatedly.
Thanks Jennifer, this is a great list! I too like to support companies that share my values. Two B. Corp companies to add are MZ Wallace bags and Room and Board Furniture. Both offer quality products and excellent customer service.
Awesome! I did not know MZ Wallace was a B-corp.
I love products from the Unscented Company https://unscentedco.com/ for body lotion, laundry soap and related home and personal products. They are women-owned, based in Montreal and also have stores stocked in the US – their website lists them. I can’t do laundry with a scented product anymore!
Thanks for letting us know. They look like a fabulous company, Mary
Yes to so many of these choices! Thank you!
I remember when Aesop first began in Melbourne, Australia back in the late 1980s, what a success story. As for Ben & Jerrys, weren’t they accused of violating child labor laws a couple of years ago and their anti Israel boycott (even before October 7) means I would never buy their ice-cream even if I liked it.
You may be right about that. So many fast fashion brands do that too, and we buy without even being aware of it.
Ben and Jerry’s has also been a NO for me, based on their anti-Israel stance. Tried Warby Parker this past year and am very pleased with their product, price, and customer service.